
So, this research aims to identify the knowledge of the customer, types of customer knowledge, customer knowledge dimensions, building customer knowledge and clarify its importance to …
By proposing a systematic review of the literature covering twenty years of research on the subject, this article paints a comprehensive and up- to-date picture on customer knowledge …
Managing knowledge for the customer, knowledge about the customer, and knowledge from the customer significantly aids in relationship management. Hence, KM functions as a service …
Customer knowledge sharing is the process of systematically exchanging insights between a business and its customers, and among customers themselves. This flow of knowledge places …
neral and customer knowledge. A distinction is made between customer relati nship and customer knowledge. It is shown how customer-oriented knowledge helps improve the interaction of …
Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection ad- technical aspects of literature and business practices and contributes to the …
Combining internal and external knowledge allows organizations to leverage their internal strengths while tapping into the customer knowledge pool, leading to more robust and …