From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant? Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies. | The Business Times
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From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant? Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies. | The Business Times
8.9K viewsMay 31, 2024
FacebookThe Business Times
We all recognise Swee Heng Bakery — the familiar neighbourhood bakery with more than 80 outlets in Singapore, but did you know that they were once rejected from opening in a mall? | Our Grandfather Story
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We all recognise Swee Heng Bakery — the familiar neighbourhood bakery with more than 80 outlets in Singapore, but did you know that they were once rejected from opening in a mall? | Our Grandfather Story
88.6K viewsDec 11, 2023
FacebookOur Grandfather Story
Swee Heng's New Baegal Store: A Unique Bakery Concept
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Swee Heng's New Baegal Store: A Unique Bakery Concept
74.1K viewsAug 17, 2023
TikTokcallmepuipuii
We Rank Every Savoury Bun From Swee Heng | Taste Testers | EP 141
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We Rank Every Savoury Bun From Swee Heng | Taste Testers | EP 141
61.2K viewsMar 16, 2023
YouTubeEatbook
Savor the nostalgia with our Iced Gem Biscuits! 🌈✨ The classic childhood treat, available at all Swee Heng Bakery outlet to sweeten your day. A burst of colors and flavors in every delightful gem is indeed the joy of simple pleasures!🌟 #IcedGemBiscuits #Nostalgia #Chiffoncake #hokkaidochiffon #SweetSimplicity #sweehengbakery #sweettreat #wafflesg #wafflelover #sgfoodie #singaporeeats #singaporeanfood #ieatishootipost #igsgfood #sgmakandiary #sgfoodhunt #sgfoodtrend #sgfoodlover #instafood_sg #
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Savor the nostalgia with our Iced Gem Biscuits! 🌈✨ The classic childhood treat, available at all Swee Heng Bakery outlet to sweeten your day. A burst of colors and flavors in every delightful gem is indeed the joy of simple pleasures!🌟 #IcedGemBiscuits #Nostalgia #Chiffoncake #hokkaidochiffon #SweetSimplicity #sweehengbakery #sweettreat #wafflesg #wafflelover #sgfoodie #singaporeeats #singaporeanfood #ieatishootipost #igsgfood #sgmakandiary #sgfoodhunt #sgfoodtrend #sgfoodlover #instafood_sg #
250 viewsMar 6, 2024
FacebookSwee Heng Bakery
Can Swee Heng Bakery’s legacy continue to thrive? | The Business Behind
9:46
Can Swee Heng Bakery’s legacy continue to thrive? | The Business Behind
77.6K viewsMay 31, 2024
YouTubeThe Business Times
Swee Heng Bakery: A Legacy of Waffle Innovation
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Swee Heng Bakery: A Legacy of Waffle Innovation
1.5M viewsDec 29, 2024
TikToksingtel
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More Swee Heng, we hear you say? Garlic parmesan, we hear you ask? Tune in for this edition of Ventrickle versus, as we round off Bakery Week with Walnut Cheese versus Garlic Parmesan! Which one is your favourite? Let us know in the comments! For all things nutrition, follow us @ventrickle #ventrikcal_snacks #ventrikcalseries #ventrikcal #calorie #caloriecounting #calories #macros #iifym #nutrition #caloriereveal #foodie #foodtiktok #foodvideo #foodvideos #foodvideography #foodvideotiktok #cinem
5.6K viewsMay 21, 2024
TikTokventrickle_
1:01
Sugar - Free Chiffon Cake
4K viewsApr 15, 2021
YouTubeSwee Heng Bakery
3:36
Corporate Swee Heng Bakery HD
1.2K viewsOct 25, 2019
YouTubeSwee Heng Bakery
3:22
Swee Heng Corporate Video
920 viewsMay 10, 2022
YouTubeSwee Heng Bakery
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Crolo by Swee Heng: Halal Croissant & Croffle Specialty Store
168.8K viewsOct 19, 2021
TikToksghalaldeals
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Anchorvale Village: Your Ultimate Guide to Shopping and Dining
124.4K viewsMay 18, 2024
TikTokmothership.nova
1:13
Swee Heng: Your Destination for Affordable and Delicious Breads and Cakes
43.1K viewsAug 29, 2024
TikTokkeathongsc
0:27
Swee Heng Oasis Terraces Toast & Roll Review
32.5K viewsNov 10, 2024
TikTokmatinmunches
8:43
新加坡老字号瑞兴Swee Heng面包热卖，瑞兴传统面包新口味，瑞兴面包开创新市场
10.9K viewsSep 28, 2024
YouTubeuuTalk
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Swee Heng Bakery on Instagram: "New Savoury Waffles are here! 🧇🧀 ✨ 𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗛𝗮𝗺 & 𝗖𝗵𝗲𝗲𝘀𝗲 ✨ 𝗖𝘂𝗿𝗿𝘆 𝗖𝗵𝗶𝗰𝗸𝗲𝗻 & 𝗖𝗵𝗲𝗲𝘀𝗲 ✨ 𝗧𝘂𝗻𝗮 & 𝗖𝗵𝗲𝗲𝘀𝗲 ✨ 𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗙𝗹𝗼𝘀𝘀 & 𝗖𝗵𝗲𝗲𝘀𝗲 From just $3.00. Available now at selected outlets only. #SavouryWaffles #SweeHengBakery #Halalbakessg #Sgbakery #FreshlyBaked #Sgfoodies #Sgfoodairy #BakesForEveryMoment"
7.6K views8 months ago
Instagramsweehengsg
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𝐕𝐚𝐧𝐞𝐬𝐬𝐚 ▴ 穎 🌤🇸🇬 | TOAST & ROLL by Swee Heng has arrived at Punggol Oasis Terrace! 🥐🍞😋 This new concept bakery by Swee Heng brings the perfect mix of sweet... | Instagram
4.1K viewsNov 12, 2024
Instagramnessalyz
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Swee Heng Bakery - Same Noise in different vehicle
2.5K views3 months ago
YouTubeAlvin Chia
2:21
Swee Heng Bakery Pte Ltd. - Admiralty Place Part 2
2.1K views3 months ago
YouTubeAlvin Chia
1:14
🥯 Why Everyone Loves Swee Heng @ Keat Hong Shopping Centre!
1.9K views10 months ago
YouTubeKeat Hong Shopping Centre
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Swee Heng cakes 🎂 😋
1.2K views9 months ago
YouTubeV Explores
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Swee Heng Bakery Pte Ltd. - Admiralty Place Part 1
195 views3 months ago
YouTubeAlvin Chia
0:28
Swee Heng - Baking with passion, Since 1989✨
1 month ago
YouTubeKeat Hong Shopping Centre
0:09
Delicious Pistachio Kunafa Waffles at Swee Heng
115.9K views6 months ago
TikTokaunwgueue
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NEW waffle fillings alert at @sweehengsg 🧇✨ They’ve just launched new waffle flavours, and we took it one step further by adding mochi for extra chewiness — 10/10 move. We tried the: 🥜 Kunafa Pistachio Nutty, fragrant pistachio with a crunchy kunafa texture Also new: 🍫 Bisco Crunchy Chocolatey, crisp, and super satisfying The waffle stays crispy on the outside, while the inside is soft, chewy, and extra shiok thanks to the mochi add-on. If you love texture, this one’s a must. 📍Available at S
3.3K views4 months ago
FacebookBurpple
2:29
3 Best Bakeries in YISHUN, North | Cake shops
3 views8 months ago
YouTubeGlobal Insights 24
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MS News on Instagram: "Swee Heng Bakery has stated that potentially contaminated unpacked food items are immediately returned to their headquarters for disposal. It has also conducted internal training for the driver involved in this case."
379.8K views3 months ago
Instagrammustsharenews
3:52
DPM Heng Swee Keat looks back at 45 years of service
1.4K viewsMay 16, 2025
YouTubeCNA
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NEW waffle fillings alert at @sweehengsg 🧇✨ They’ve just launched new waffle flavours, and we took it one step further by adding mochi for extra chewiness — 10/10 move. We tried the: 🥜 Kunafa Pistachio Nutty, fragrant pistachio with a crunchy kunafa texture Also new: 🍫 Bisco Crunchy Chocolatey, crisp, and super satisfying The waffle stays crispy on the outside, while the inside is soft, chewy, and extra shiok thanks to the mochi add-on. If you love texture, this one’s a must. 📍Available at S
147 views4 months ago
FacebookBurpple
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